CULTURAL INTELLIGENCE SEMIOTIC DISCIPLINE PRODUCTIVE FRICTION(S)

ORDER AND PLAY is a disciplined approach to the strange SO brands AND CREATIVE AGENCIES can acT normal again

We put culture and semiotics to work, bringing uncompromising ORDER (focus, frameworks, hard calls) we can let loose PLAY (mischief, signals, frictions) and craft ideas that SURVIVE DAYLIGHT.

COME AND PLAY WITH US

Nos Postures 2026 Anton Collateral

  • Culture moves fast. Teams don’t.

    Culture Briefings slow things down just enough to see what actually matters, the tensions, the shifts, the signals worth paying attention to. Not trends. Not vibes. A shared reading of culture that helps teams align, decide, and know what to do on Monday morning.

  • Culture is messy. Strategy shouldn’t be.

    Culture Intelligence turns cultural chaos into a clear map: where you stand, what you can credibly do next, and where not to go. Semiotics as discipline to give brands a point of view, rules of play, and the confidence to make fewer, better choices.

  • Insight is useless if it stays abstract.

    Culture Activation takes real cultural tension and turns it into things you can build: concepts, platforms, launches. Structured enough to be real. Open enough to stay alive. This is where culture stops being talked about and starts taking shape.

MEET THE FOUNDER

Gauthier Boche-Sibenaler is a strategist and a lover of DISCIPLINE for a simple reason: chaos is already well covered

For twenty years he’s helped agencies and brands step out of the fog, from global agency networks to independent studios, from luxury to FMCG, from spirits to mobility.

He’s been the person brought in when the work is moving fast but the meaning isn’t: to clarify the story, sharpen the choices, and build a strategy teams can actually use.

His thing is getting strategy into a rare zone: a clean set of rules, a little danger, and a team that genuinely have fun making the work.